Best, Breajna D.

Experience

Social Media Copywriter (Volunteer) | AMA Chicago
Chicago, Illinois
October 2025- Present

I create content that provides opportunities for Chicago marketers to expand their knowledge and grow in their careers by connecting them with other marketing leaders and providing them access to skill-building content.

Communications Specialist | Northwestern University
Evanston, Illinois
June 2022 – August 2025

I spearheaded the comprehensive rebrand for the School of Communication, developing and implementing an integrated marketing communications and social media strategy that enhanced brand visibility, built brand equity, supported business objectives, and helped drive growth in student enrollment, faculty recruitment, and audience engagement.

Key Accomplishments:

• Served as the School’s social media strategist, providing cross-functional guidance, advising on best practices, and developing KPIs aligned with business objectives and brand standards.
• Owned communications across seven social media platforms, significantly boosting reach and audience engagement across platforms by leveraging KPIs, consumer insights, and research frameworks.
• Authored 20+ news articles and editorials that strengthened the School of Communication’s brand reputation and media presence.

Graduate Marketing Consultant | Maison Ernest Paris, France
November 2021

• Conducted a social listening campaign and an online landscape audit analyzing cultural trends and consumer behavior to identify audience engagement strategies and brand reputation sentiment.
• Developed and presented a comprehensive integrated marketing and social campaign to the Maison Ernest owner and marketing team— leveraging internal performance analysis data and market research to advise on an expansion project.

Graduate Marketing Consultant | Popeyes Louisiana Kitchen, Incorporated
Virtual (Miami, FL)
June 2021 – September 2021

Graduate Marketing Consultant for the brand, conducting a consumer insights social listening research to evaluate product launch feasibility and authored a data-driven integrated marketing communications campaign brief, delivering actionable recommendations to the Popeyes CMO that informed go-to-market strategy and stakeholder alignment.

Key Accomplishments:

• Led a comprehensive social listening campaign, analyzing cultural trends and audience behavior; leveraged insights and performance data to develop social-first content and identify opportunities for influencer-led partnerships.
• Led competitor and social media marketing analysis to inform strategy and positioning for a new product launch.

Corporate Employer Relations Coordinator | University of Texas at Dallas
Richardson, Texas
January 2018 – September 2020

Designed a digital communications and email marketing plan to streamline employer relations, leveraging targeted messaging and audience segmentation that boosted employer engagement, increased event attendance, maximized budget efficiency, and generated incremental fundraising revenue

Key Accomplishments:

• Cultivated strong client relationships with top engineering and technology industry stakeholders, doubling corporate attendance at Career Fairs and generating $12K–$20K in program revenue per semester.
• Developed and executed a corporate communications strategy that converted 90% of newly acquired company contacts into University partners.
• Implemented a data analysis system that drove a 40% increase in event attendance.

Corporate Employer Relations Assistant | University of Texas at Dallas                   
Richardson, Texas
August 2014 – December 2017

Executed corporate communications strategies to strengthen brand reputation and stakeholder relations; managed client relationship marketing initiatives, optimized operational processes, and coordinated multi-channel event marketing campaigns to enhance recruitment, fundraising, and engagement outcomes.

Public Involvement and Public Relations Assistant | K Strategies Group
Dallas, Texas
July 2012 – November 2012

Directed a public involvement campaign, utilizing stakeholder communication strategies, content development, and cross-functional collaboration to collect market intelligence, refine brand messaging, and secure stakeholder buy-in for high-visibility renovation marketing initiatives.

Marketing and Programming Assistant | REACH Media, Incorporated
Dallas, Texas
June 2010 – September 2010

Developed and executed multi-channel marketing strategies and event logistics for national Tom Joyner Morning Show and REACH Media Foundation’s annual charity events (domestic and international), increasing audience interaction, pre-event registrations, and community engagement.

Education

Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications
Master of Science in Integrated Marketing Communications. Concentration: Strategic Communications and Branding

• Exchange Program: Sciences Po Paris, Master’s in Luxury Marketing and Branding

Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications
Bachelor of Science in Journalism. Concentration: Magazine Editing and Design

Certifications

INSIDE LVMH Certificate. Certified by LVMH Moët Hennessy Louis Vuitton. Certification focuses on luxury brand management, sustainability, and the luxury customer retail experience.

Northwestern University Undergraduate Leadership Certificate. Certified by Northwestern University Center for Leadership

Professional Organizations

• Medill Black IMC Alumni Alliance – Founder & President
• National Association of Black Journalists – Chicago Chapter
• American Marketing Association Chicago
• Chicago Advertising Federation
• Chicago Interactive Marketing Association

Relevant Skills