Category: Academic Projects
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imbue – A Disruptor Brand Project
Our cohort was given the task to develop a new, purpose-driven, innovative disruptor brand concept. Each team selected an audience we felt had an unmet need and developed severe pain points to make sure the brand was actually meaningful and accessible as a “direct to consumer” contemporary, relevant brand. We were to create and determine…
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Target God Metrics not Target Markets – An Op-Ed
In my Media Foundations course students were allowed to select from a menu of topics to write an opinion essay that is worthy of publication in a trade journal. I chose to answer the following prompt: Are we targeting too much? Some argue that all marketing should be addressable down to the individual level while…
Best, Breajna D. 