Best, Breajna D.

Our cohort was given the task to develop a new, purpose-driven, innovative disruptor brand concept. Each team selected an audience we felt had an unmet need and developed severe pain points to make sure the brand was actually meaningful and accessible as a “direct to consumer” contemporary, relevant brand.

We were to create and determine the following to bring the brand to life:

• Brand Name and URLs
• Who is the audience? Target Audience profile and persona, especially the early adopters. Who would try it first? What is the Insight into customer need.
• Brand Mission, Vision and Values. Brand Origin/Launch Story/Narrative.
• Brand Positioning Statement and CBBE Ladder.
• Business Model Canvas.
• Brand Identity Prism.
• Brand Identity Elements. Logo, Symbols, Tagline, Font, Colors. Perhaps a character, jingle/slogan, etc.

Portions of the project are available below in order to preserve the integrity of our groups final brand.